Here’s a behind the scenes post from Patrick on our latest ad campaign. Enjoy!

patwright:

Its such a blessing to be able to do all things I get to do. One of the things I enjoy most is when my endeavors cross. I handle all the photography for One Thread and it’s always fun to combine my two passions. Yesterday we began photography on our latest ad campaign. Last minute changes put stress level on alert which is when I work best. The talented Sarah Kobos jumped right in, hunting down models; an hour later and we were off to location. I originally intended to shoot in a parking garage I had shot some never before released photos (until now) :

But as we arrived, the light was setting into the magic hour and the vacant lot beside the garage was tingling with great light. Number one rule of photography, be flexible. So we got models in place, the camera calibrated, and it was off to the races. The key to a good shot is patience. Shooting next to a busy street means bikers, dogs, cars all love to ruin a great shot. So everyone must be patient (way easier said than done) to grab what you need. The models did a fantastic job. Working on such a tight schedule and with people you’ve never collaborated with before can be a daunting task, but everyone brought their A game. Cant wait to share them all!